Back in 2001, I noticed that there
seemed to be a gap in the market for a reliable airport transfer service at a
reasonable price. For a family of 4 or 5, a conventional taxi wasn’t big enough
to accommodate everyone with their luggage. Larger vehicles were few and far
between and they seemed to come at a high price. As a customer, I always felt
that I hadn’t had a very good deal!
I knew that there was an opportunity
out there, so, at the beginning of 2002, I looked for a suitable vehicle and
soon afterwards I took delivery of my first Ford Tourneo minibus, which was
ideal for the job.
I looked at how the market was being
served by the existing taxi operators and it all seemed unnecessarily
complicated. They were charging different prices from different places at
different times and extra for Sundays and public holidays. In fact, they were
mostly charging whatever the market would stand.
I decided to disregard what others were
doing and I set up the business the way that I would want it if I was the
customer. I drew a map of a fixed price area with just one price for
each airport from any address on the map and that price applied on any day
including Sundays and public holidays. It made everything so simple that I was
able to publish the prices and everyone knew what it would cost right from the
start. The other bits were easy… a jacket and tie, a clean vehicle and turning
up on time. It was all that the customer wanted.
The business grew quickly through
recommendations and I soon found that I was also getting bookings from business
travellers who liked the reliability of the service. A year later, I bought my
first Mercedes E Class to serve the business travellers and employed my first
Now, 17 years on, we have more
vehicles, more drivers and a huge number of satisfied customers who come back
to us again and again. Some of our customers travel 2 or 3 times a week and
some we may only see once a year but it doesn’t matter; they all know that we
are reliable, professional and sensibly priced.
Significantly, I’ve avoided the easy
way to expansion, which involves using owner-drivers as subcontractors. I
prefer to own all the vehicles and have drivers who work exclusively for us.
That way I can maintain the quality of our product and ensure that the drivers
don’t work excessive hours and have adequate rest periods. Quality and safety
are our first priorities.
Travel with Jets and you won’t be
reliable +++ professional +++ sensible prices +++ no hidden extras